![]() Working in an PR agency we usually don’t capture gameplay footage for the gifs ourselves. ![]() ![]() The following methods are my favourite ways to make animated gifs from the different ways I’ve tried, but if you have alternative suggestions please let me know in the comments or on Twitter. Please note that there are probably more ways to make gifs then there are Final Fantasy games (even including spin offs).Sounds easy but actually boiling the essence of your game down in two sentences and a 5 second gif is quite a lot of work (but it’s work that pays off).įor this reason, I decided to put together a guide for creating easy and pretty gaming gifs, that should give you all the tools you need to let your game shine in a nice animated image.ġ) Decide what you want to show in the gifĢ) Get video material for the gif (we discuss three options here) Our current approach at ICO Partners when pitching games in emails to media and influencers is to have a snappy headline, two short sentences that explain why they should care about a certain game followed by a nice animated gif and links to the press page and a blog post / full press release. One thing that kept coming up was that animated gifs – in pitch emails or spotted on twitter – often easily convince editors to check out a game.Īlso from professional experience of doing games PR for years I can’t think of a better tool to show off your game. In preparation for my upcoming GDC talk “ Get Journalists to Cover Your Game: Lessons from Online Dating, Praying and ‘No Man’s Sky ‘“ I talked to plenty of high profile journalists to find out what makes them cover games.
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